CRISIS POTENTIAL

Any event or situation that jeopardizes the COMPANY reputation and/or ability to conduct normal business.

 

CMT CALLED INTO SESSION

by Crisis Coordinator

Authority for calling a Crisis Management Team (CMT) session lies with name, name or ANY TWO of the following: name, name, name.

 

CRISIS AGENCY NOTIFIED

Outside agency assistance requested, if appropriate.

 

CRISIS EVALUATION

The incident may sound threatening, but it may not appear to be of sufficient magnitude to marshal a full-blown response.  The CMT group will decide upon the correct level of response--IF ANY--to the specific situation.

 

CRISIS SITUATION DECLARED

Policy making / Execution / Support Areas.

 

CRISIS COMMUNICATIONS CENTER SET UP / ACTIVATED

1. Informational reports captured and gathered.
2. Gatekeeper directs all reports and informational flow.
3. Reports are distributed widely.

 

INFORMATION GATHERING

1. Spokespeople must be prepared.
2. Aggressive information gathering process should be triggered.
3. Monitoring of media-name, agency.
4. Monitoring of regulatory bodies - name, agency.
5. Monitoring of environmental groups – agency.
6. Immediate contact with officials at industry groups or associations to initiate their informational gathering capabilities.
7. INFORMATION ORGANIZATION AND DISSEMINATION

 

CRISIS MANAGEMENT TEAM (CMT)

1. Strategical and tactical decisions are made.
2. Crisis Team Leader is the FINAL ARBITER when consensus fails.

 

CRISIS COMMUNICATIONS CENTER ACTIVITY

1. Two secretaries screen calls and log as received.
2. Relay messages to GATEKEEPER for distribution and posting.
3. URGENT calls are directed to P.R. staff.
4. P.R. Staff should track calls and call-backs to media.

 

CHARTING THE CRISIS

1. Chart key issues and evolving issues.
2. Chart "events" of the day in 1/2 hr. increments.
3. Chart events of the day in weekly form.
4. List all key contact phone/FAX numbers.
5. Current clippings are saved and stored.

 

INTERNAL COMMUNICATIONS

H.R. personnel keep all Area Offices and Plants up-to-date on events and PARTICULARLY on statements.  DAILY REPORT FROM TOP MANAGEMENT provided to areas.

 

RIVAL/ACTIVIST PRESS CONFERENCES

Crisis Agency will monitor all rival conferences and report to CMT via the GATEKEEPER.

 

REMOTE PRESS CONFERENCE SITES

Remote site selected and set up by Crisis Agency / Company  (i.e. Wash. DC Press Club, Manufacturing off-site).

 

PRESS CONFERENCES / INTERVIEWS

1. First Tier-Top Corp. representatives when important policy issues of major news are being broken.
2. Second tier-Experts in specialized areas play specialized role in briefings for the media (i.e. support, spokespeople).
3. Third Tier-3rd Party Experts as appropriate.

 

SALES/DISTRIBUTOR/CUSTOMER COMMUNICATIONS

Managers to supervise execution with area office personnel. Name, name will receive copies of all materials (intelligence).

 

FEATURE ARTICLES

Company should be placing feature stories regarding it's product(s).  News Releases will be Faxed by Crisis Agency to designated list.

 

FOLLOW-UP PROGRAM

Analyze implication/responsibilities (cost/benefit).

Determine "overall" effectiveness of efforts.

Determine long-term effects.

Continued contact with Media.